BEAUTIFICATION

PUBLIC ART

Cabot wants to incorporate a fresh look while also highlighting the creative spirit of its residents. By incorporating wayfinding signage with a local artist, this will help visitors navigate the streets of Cabot while also displaying unique pieces of artwork. These signs will be especially useful due to the geographic size of Cabot by connecting all points of the city.

The goal is to fill Cabot with public art and wayfinding, in order to do that we needs lots of locations to find. This plan will kick off in year 1 with 5 pieces of public art and wayfinding signage with the goal being to add 1-2 pieces each year.

cabot-postcard-mural
Artistic Rendering: Welcome to Cabot mural from a Cabot postcard provided for use by John Rudd.

The first 5 pieces will be located at:

(1) Corner of Highway 89/Highway 367
“Cabot City Hall”
Description: Established here after the 1976 tornado

(2) Corner of Highway 89/Highway 321
“Downtown Cabot”
Description: The heartbeat of our community

(3)Exit 16A – Corner of Highway 5/Highway 321
“Cabot Sports Complex”
Description: Built in 2016, the complex offers space for swimming, baseball, and football activities

(4) Corner of Highway 89/Highway 5
“Downtown Cabot”
Description: Do you hear that train? Cause we hear that train

(5) Exit 19 – Highway 89 (Going East into town)
“Cabot Creative Center”
Description: Where the originality of Cabot comes to life

WAYFINDING

As part of the placemaking action plan, Alchemy designed a number of potential logos for the City of Cabot, presented here. Based on the current logo, the first round of logos was more conservative design-wise; the second and third round explored more artistic designs; and the final round sought clean lines and simplicity.

Potential slogans were also explored. The top option: “All Tracks Lead Home.” 

Once consensus is reached on a future logo for Cabot, more specific wayfinding signage can be designed and fabricated for installation. 

Each piece of art will be accompanied by a wayfinding sign that will include:

  • New logo for the City of Cabot
  • A location it is pointing you to
  • A short description of that location
  • The name of the art piece accompanying it
  • The name of the local artist
Cabot Mural with Signage
public-art-description
Example: Wayfinding Signage Associated with a public art installation

Additional wayfinding signage should include: directional signage (not associated with public art pieces) placed at directional decision making points, welcome signage at key entrypoints, and gateway signage around the downtown area. 

wayfinding welcome sign
Example: Welcome Signage
general wayfinding signage
Example: Directional Wayfinding Signage
wayfinding arch
Example: Wayfinding Arch

Action Steps

1. DETERMINE LOCATION FOR ALL SIGNAGE & ARTWORK

1. DETERMINE LOCATION FOR ALL SIGNAGE & ARTWORK

WHO: Cabot 2025 Group

HOW: Use Alchemy-identified sites listed above as starting guide

WHEN: Q2 2020

2. DETERMINE NEW LOGO & SLOGAN

2. DETERMINE NEW LOGO & SLOGAN

WHO: Cabot 2025 Group

HOW: Use logo options created in this plan (presented above) and select one

WHEN: Q2 2020

3. CREATE FUNDING PLAN

3. CREATE FUNDING PLAN

WHO: Cabot 2025 Group

HOW: Each new sign and art piece will need approximately $5,000 in funding (Artist payment, construction, execution). These funds should come from the following sources: City of Cabot, Lonoke County, CFAC and locally raised sources.

WHEN: Q3 2020

4. IDENTIFY ARTISTS

4. IDENTIFY ARTISTS

WHO: Cabot 2025 Group

HOW: Place ads in Little Rock and social media calling for new artists to submit to a predetermined application and criteria.

WHEN: Q3 2020

5. BUILD PIECES

5. BUILD PIECES

WHO: Cabot 2025 Group, Selected Artists, Sign Fabricator

HOW: Construct pieces

WHEN: Q4 2020

6. SHARE!

6. SHARE!

WHO: Cabot 2025 Group

HOW: Public art and wayfinding are easily visible to the public, and the completion and installation can create a lot of buzz for the Cabot 2025 plan and for the city as a whole. Share on social media and in local news sources.

WHEN: Q4 2020

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